Lantern brands fitness club and social enterprise Run Rural

LOGO-ANIMATION

The UK based running club approached Lantern to inject character and attitude into their identity


Run Rural brings friendly, non-competitive run coaching, fitness and wellbeing to rural communities. Currently based in the South East, the club aims to inspire people of all abilities to get outdoors, get active, get healthy and meet new people through running. 

LOGO.jpg

The logo combines a running form with a tree, bringing energy and personality to the identity. The simple shape, core colour palette of black and white and slick typography is a nod to the minimal and accessible nature of running. 

MIND-BODY-SOUL.jpg

Running is a fast growing sport with over 2.5 million participants in England, according to Sport England's recent report, and is increasing year on year. With our working lives becoming more and more sedentary, it's now more important than ever to get outside and get running!

TSHIRT_RUN_RURAL.jpg

We're excited to see the identity rolling out across advertising, running t-shirts, banners and social media, and look forward to seeing the club grow to reach and inspire even more runners.

Previous
Previous

Three Lantern projects featured in logo design book; Los Logos 8

Next
Next

A new brand identity with attitude for the estate of Newington