We uncover stories and deliver standout for the destinations and organisations that deserve to be discovered.

FIND YOUR PLACE
EXPERTS IN YOUR FIELD

We’re one of Europe’s most awarded agencies for brand transformation in destination, travel, tourism and tech.

PLACE BRANDING

From nations to neighbourhoods and cities to citizens, our unique approach to fieldwork, storytelling and delivering compelling brand identities unites stakeholders to drive social, economic and environmental impact.

TECH BRANDING

From AI to apps, social media to streaming and bots to blockchain, we’re dedicated to bringing clarity and character to complex tech. Our clients have raised their profile, raised millions in investment, and even sold to Apple.

SERVICES

Our approach 

PHASE 01

Brand mapping

How do you compare to the competition?
What’s keeping your audience up at night?
What does the future hold for your sector?
What’s it really like to live your brand?

We go to extraordinary lengths to answer these questions and map what makes you special.

  • We pitch your brand against your biggest competitors, audience behaviours and emerging trends to find the gaps where radical standout could – and should – occur.

    Outputs:

    – Brand audits
    – Sector audits
    – Trends analysis

  • From CEOs to communities, we work collaboratively with your key people to understand their challenges and uncover audience opportunities.

    Outputs:

    – Stakeholder interviews
    – Sentiment surveys
    – Brand workshops

  • From the East End to the Middle East, our on-site research gets to the heart of the destinations and organisations we work with, providing first-hand insights on your brand.

    Outputs:

    – On-location research
    – On-the-ground competitor analysis
    – Community and team engagement

PHASE 02

Brand strategy

Who are you? 
What do you stand for?
What story are you telling?
Why should I care?

We’ll help you define your brand and articulate your purpose with clarity, character and conviction.

  • Discover what makes you different and the potential direction your brand can take through a collaborative workshop with our strategy and design experts.

    Outputs:

    – Trends and insight reports
    – Audience personas
    – Strategic starting points

  • From your positioning to your purpose, we’ll define the DNA of your brand, ensuring it creates a clear direction for future communications.

    Outputs:

    – Positioning, purpose and promise
    – Vision and mission
    – Brand values

  • Words have the power to better connect you to your audience. From naming to creative messaging, we'll deliver a verbal toolkit that turns your vision into your voice.

    Outputs:

    – Brand manifestos
    – Creative headlines
    – Tone of voice guidelines

PHASE 03

Brand identity

How do you signal change?
How do you differentiate in a crowded market?
How do you create instant recognition?
How do you ensure lasting engagement?

We’ll deliver a visual system that stretches far beyond a logo, to ensure brand impact in every application.

  • We use the magic of design to capture the spirit of your brand and the imagination of your audience. Beyond a new logo, we create a strong visual style to complement your story.

    Outputs:

    – Logo design
    – Visual identity system
    – Branded applications

  • We'll safeguard your new identity both creatively and consistently to ensure best practice rollout within your own organisation and with external agencies.

    Outputs:

    – Brand guidelines
    – Artwork and templates
    – In-house and partner training

  • Once we’ve delivered your new brand, we provide ongoing guardianship and consultancy to drive it forward, ensuring standards and impact remain high.

    Outputs:

    – Brand guardianship
    – Brand consultancy
    – Agency onboarding

From nations to neighbourhoods and continents to communities, we work with DMOs, NTOs and global travel brands to drive trade, investment and tourism for sustainable growth.

SELECTED CLIENTS

Alternative Airlines
City of Westminster
DMCC
European Travel Commission
Isle of Man Government

Leicester Square
Newington
Norfolk Coast
Visit Estonia
Yacht Week

GUIDING PRINCIPLES

Embrace the truth

We challenge misconceptions and celebrate the authenticity of the places and people we work with. Maybe your neighbourhood needs investment. Maybe your brand isn’t well known. We’ll turn your biggest brand challenges into your most valuable assets.

Live the brand

Days lost in the desert… Pub chats with locals... Getting an Estonian sauna owner to bare all on their business... We go to extraordinary lengths to experience the places and people we partner with, meaning the stories we tell are as characterful as the communities we encounter.

Hero the hidden

Our magic works best for the next big things. The places and people that deserve to be discovered. The off-the-beaten-paths and the future bucket list stars. If your brand feels like a best-kept-secret, we’re the agency to help you tell the world. With clarity and conviction.

Don’t just take our word for it

TESTIMONIALS

“Lantern found the true spirit of Leicester Square and told our story with renewed energy. The branding provides us with a transformative platform for the future.”

Emily Ferrary
Head of Destination Marketing, Leicester Square

"Emotional storytelling is one of the hardest tasks a destination can face. We asked Lantern to craft something so full of feeling, but at the same time so real, that it stays with our audience long before and long after they experience our nation.”

Heili Klandorf-Järvsoo
Head of Tourism Marketing, Visit Estonia