Lantern featured in Win Out: The best of Sports Graphic Design and Branding
Our work for Strut This is showcased in a new comprehensive guide to sports and lifestyle branding from all over the world.
In sports branding, visual language is key to establishing an identity, creating a fan base and generating positive influence. WIN OUT: The Best of Sports Graphic Design and Branding showcases more than 80 global designs for sports brands and events, and provides interviews with the designers and contributors. From world-famous games like the Olympics or World Cup, to the lesser-known local fan favorites, WIN OUT exemplifies the possibilities of marketing in today’s competitive field.
Established in Los Angeles in 2011, Strut This is a fashion-focused activewear brand that creates premium, performance clothing for women. From tops to pants and shorts to sweaters, the company uses various technologies and fabrics to enhance its product range. Built on two generations of experience and expertise, their boutique apparel commands an audience of global followers.
Strut This approached Lantern to update their branding and creative strategy to help position the business as one of California's leading designer activewear labels, empowering women with premium fitness fashion. The new look was rolled out across marketing, social media, labels and packaging.
