Lantern wins 10th trophy at Transform Awards Europe 2020
We once again, found ourselves in the Best Creative Strategy category for our work on the National Children’s Bureau’s recent rebrand – for which we proudly took home silver.
The Transform Awards honour and reward the most innovative, creative and successful brand work across the world, providing a platform from which to benchmark and showcase excellence. For the fourth year running, we’re delighted to have come home from the awards ceremony with a gong – our 10th in total.
This year, Lantern was once again nominated in the best Creative Strategy category – for our work to rebrand the National Children’s Bureau. The award celebrates the best creative based on thought-out and aligned strategy behind a brand repositioning. Competing against projects of all sectors and across all Europe, Lantern and NCB proudly received the Silver award.
For over 50 years, the National Children’s Bureau (NCB) has been driving change throughout society, through policy and evidence-based research, making sure services put in place are as effective as possible to protect children, especially those whose welfare is most at risk. By focusing on policy, NCB creates an impact that goes far beyond one child, improving life for an entire nation, that lasts for generations.
NCB approached Lantern to help redefine and articulate its mission both internally and externally. We delivered a strategic and creative toolkit, covering everything from a boilerplate summary statement, to a brand manifesto, a new set of values, a clearer process and of course a new identity – all designed to define the brand with clarity and conviction.
We’re thrilled to see our work with NCB on creative strategy to be recognised with such a prestigious award.
Thank you again to David, Sara, Anna and the whole team at NCB.
