Lantern scoops ‘Best Use of Design’ at City Nation Place Global Awards
Our work to develop a sustainable tourism brand for the UK’s Norfolk Coast took home the top trophy for ‘Best Use of Design’ at the global place branding awards in London.
On Thursday evening, beside the iconic London Eye, we joined place brand leaders and locations from across the globe for the City Nation Place Global Awards, celebrating excellence in place branding and marketing. Against competition from Europe, South America and beyond, we were recognised for our strategic and creative thinking in developing a sustainable tourism brand for the UK’s Norfolk Coast, taking home the trophy for ‘Best Use of Design’.
Global competition
With 158 entries from over 30 countries, winners from places as diverse as Canada, Copenhagen, Greensboro NC, New Zealand, Scotland and Tasmania stood out on the night. City Nation Place organiser, Claire Dewhirst commented: “Every year I’m impressed and inspired by the stories from places that we read as judges in the City Nation Place Awards. This year was no exception and, with another record year for entries increasing the competition, we are delighted to be able to share and celebrate the amazing achievements of our eight Award winners – each one is delivering for their place economy and communities.”
Judges commended Lantern’s work to challenge the traditional approaches in communicating responsible tourist behaviour, reflecting that “this unifying design solution successfully conveyed the beauty of the Norfolk Coast whilst also successfully providing a positive message about behaviour change and responsible exploration.”
“This unifying design solution successfully conveyed the beauty of the Norfolk Coast whilst also successfully providing a positive message about behaviour change and responsible exploration.”
Lantern’s Director, Ryan Tym, said the announcement has come at a pivotal time for the tourism sector: “Our partnership with the Norfolk Coast has been transformative in helping the region to promote sustainable visitor behaviour. This award, against tough global competition, highlights the fact that now, more than ever, destinations need to promote themselves with a focus on long-term viability, rather than short-term visitor numbers.”
The evening came to a close with a drinks reception at the Houses of Parliament, at the invitation of Lord Bilimoria of Chelsea, CBE, DL, and The GREAT Britain & Northern Ireland Campaign, the UK’s international communications programme. Congratulations to all those shortlisted and the night’s winners.
